The most renown Cancer aid organisation of switzerland.

SPARKING UNDERSTANDING The Cancer League bridges the psychological and therapeutic gaps many cancer survivors face after completing treatment. focusing on subtle but vital interpersonal themes that significantly impact trauma recovery—especially for young patients.

Metamorphosis, an awareness campaign developed in close collaboration with the Cancer League Zurich, aims to foster greater understanding of young cancer patients by sharing insights and knowledge about their unique challenges.

With expert support, access to psycho-oncological professionals, research content, and patient stories, the Cancer League Zurich provided the scientific backbone essential to this campaign.

CLOSNEA: THE VOICE OF YOUTH CULTURE

Zurich-based yet internationally influential, trendsetting label Closnea has become a powerhouse of youth culture, particularly in the DACH region.

Known for setting bold trends and acting as a melting pot for diverse groups, Closnea embodies the spirit of modern youth.

Closnea lent its expertise in styling and clothing, with their team carefully curating looks that captured the unique stories and personalities of the individuals involved. Behind their partially handcrafted pieces are multifaceted projects and messages, seamlessly woven into the design of each garment.

Through their platform, Closnea built a vital bridge between young cancer patients and their healthy peers, amplifying the campaign’s impact and fostering a shared understanding.

as the official media supporter of this campaign Numéro Switzerland showcased the awareness campaigns editorials and the stories behind the chosen looks.

Since 1999, defined by cutting-edge photography, exclusive interviews, and collaborations with the world's most prominent names, Numéro shines a spotlight on emerging designers, fashion icons, and innovators. The magazine is committed to championing ideas and design with meaning and depth, offering a unique and singular perspective.
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Recognizing Metamorphosis as a groundbreaking campaign that uses avant-garde fashion to tell the powerful stories of young cancer patients, Numéro joined as a media partner.

By providing an influential platform, the magazine shared these impactful narratives with its international audience of young fashion, design, and art enthusiasts.

METAMORPHOSIS: AN AWARENESS CAMPAIGN BY LUCA BASS

metamorphosis is an official awareness campaign and bachelor’s thesis by Luca Bass, developed during his design studies at Zurich University of the Arts (ZHdK), with a specialization in Cast/Audiovisual Media.

This impactful campaign, focused on digital storytelling and design communication, was made possible through ZHdK’s cutting-edge resources—editing suites, sound and photo studios, and professional equipment.

The audio production was completed in collaboration with the Department of Film Music, delivering a powerful and polished narrative.